This project won the award for 'Best Non-Fashion Retail Concept' at the VM & Display Awards 2011.

Prop Studios designed and manufacture a piece of bespoke shopfit to launch their latest fragrance 'Sartorial', by creating window schemes and a travelling scent box cabinet.

The table sized 'scent box', comprises of a number of drawers each revealing an ingredient from the Sartorial scent. An eclectic mixture of clear acrylic and dark wood drawers were filled with the origins of the scent; oak moss, leather, lavender woods, honey and more. This intriguing piece of furniture provides an excellent centerpiece for customers to use to explore the fragrance’s origins.

The windows were installed in 17 windows across 13 stores. The concepts drew on the fragrance’s background in tailoring, using huge over-sized needles, threading and fabrics alongside giant cotton reels. Prop Studios used long lengths of grey suit fabric and threaded yellow silk ribbon along the edges. The ultra realistic needles were cast in resin and metalized and ranged from 1 to 1.5 metres in height. Giant cotton reels made in wood with yellow rope wound around them completed the sartorial scheme.